What actually happens
One form from you. A site built, checked and registered with Google and Bing. Then a profile that gets looked after every week instead of going quiet.
- 01About fifteen minutes, once
Intake
One form. What you sell, where you are, the streets and landmarks nearby, and which neighbourhoods you actually serve.
Everything on your site comes from these answers. Your business gets described in your own words, because a page about a deli counter you never mentioned is how a website ends up describing somebody else.
- 02A few days
Build
We generate the site, put it on a preview link you can look at before anything is bought, and only then register the domain.
You see it before it costs anything. Every page is checked before it can go live: duplicate headlines, thin pages, a photo already used on another client’s site, missing landmarks. If a check fails, the build stops.
- 03One to eight weeks, and partly out of anyone’s hands
Index
We register the site with Google and Bing, prove we own the domain, submit the sitemap, and watch coverage.
This is the part every agency is vague about, so here it is plainly: the homepage usually indexes in one to two weeks, interior pages in four to eight, and 20–40% typically sit in “Discovered — currently not indexed” indefinitely. That happens to everybody. There is no button.
- 04Every week, ongoing
Manage
Posts to your Google profile, replies to your reviews, photos kept current, and a monthly report you can actually read.
A profile that goes thirty days without a post visibly loses impressions. Most of this job is keeping things alive after launch, week after week.
Where we draw the line
Every one of these is a rule we work to. If any of them is a dealbreaker, better to find that out now than in month four.
We will not promise you the top three.
Where you appear depends heavily on how far away the person searching is standing, and nobody can change that. We will show you a grid across your whole area so you can see exactly where you win and where you do not — rather than one flattering search from your own front door.
We will not write your business a history it does not have.
No invented landmarks, prices, awards or years in business. If you did not tell us something, it does not appear on the page. It is why the form asks what it asks.
We will not buy you reviews, and we will not filter them.
Both are illegal under the FTC rule, not merely against Google’s policy. We ask your customers for an honest review by email, QR code and a card at the counter — and a 4.7 converts about as well as a five anyway.
We will not text your customers.
For some categories that is carrier-banned outright, and for the rest it is a good way to be disliked. Email, print and your profile do the work.
What we need from you
Three things, and two of them have to come from you before we can start.
- Manager access to your Google profile
- Ours is the account that posts, replies and reads your numbers. Everything else waits on it, and Google stays silent about the delay, so this is the first thing we ask for.
- Photos of the actual place
- Your shop, your counter, your van. We can fill gaps, but a real photograph of your own doorway is worth more than anything we could make.
- Fifteen minutes on the phone
- Once, to go through what you sell and which streets you want to be found on.
Tell us the trade and the towns.
We will come back with what it would take, or say straight out if you would be better off elsewhere.
Get a plan